Yami Gautam's Article 370 Movie makes a bold debut, earning Rs 5.7 crore on day 1. Explore controversy, discounted tickets, and cinematic triumph.
- February 24, 2024
- 6:36 am
On day 1, Article 370 Movie, produced by Aditya Dhar and featuring Yami Gautam, had a promising start at the box office, signaling potential growth over the weekend.
On February 23, Yami Gautam’s Article 370 Movie hit theaters, produced by Aditya Dhar of Uri: The Surgical Strike. Co-starring Arun Govil and Priyamani, the film earned Rs 5.75 crore on day one with a 42.8% Hindi occupancy. Directed by Aditya Suhas Jambhale, Jaipur led in occupancy, supported by special discounts in theaters. Yami portrays an intelligence officer in this narrative centered on the contentious abrogation of Article 370 Movie, altering Jammu and Kashmir’s special status.
Article 370 Movie faced off against Crakk, starring Vidyut Jammwal, at the box office. Crakk, featuring Nora Fatehi and Arjun Rampal, secured Rs 4 crore on day one. Article 370’s opening day earnings closely trail Shahid Kapoor’s Teri Baaton Mein Aisa Uljha Jiya, which garnered Rs 6.7 crore initially and amassed Rs 66 crore in India. Drawing comparisons to recent films like The Kashmir Files (Rs 3.5 crore on day one) and Uri (Rs 8.2 crore on opening day), both known for word-of-mouth success, Article 370’s reviews indicate potential weekend traction.
The release of Article 370 Movie aligns with the approaching General Elections, heightening public intrigue. In a recent interview, Aditya addressed criticisms of the film being labeled ‘agenda-driven.’ He expressed indifference to those forming judgments without watching, emphasizing that their perceptions are preconceived, and he cannot alter that stance.
