Google Bolsters Chrome Security: Unpacking the Significance and Importance for Users
- January 10, 2024
- 8:52 am
Google is taking steps to enhance the safety and security of Chrome browsing. Around 1% of Chrome users, both on desktop and Android, will receive a notification if they are chosen to test Google’s Tracking Protection feature. Let’s explore what this feature entails and how it aims to benefit users.
What are cookies and third-party cookies
Cookies act as trackers designed for web browsers, monitoring users’ time on a site. When another website places cookies on users’ devices while they visit a different site, these are known as third-party cookies.
What about Google’s ad business
Google is committed to ensuring user privacy while still delivering relevant ads. Their approach involves providing businesses with tools to thrive online, ensuring high-quality content accessibility, ranging from news articles to educational materials. Importantly, Google plans to save user interests and topics, derived from visited websites, and share this anonymized data with publishers and advertisers for targeted advertising. Crucially, the specific sites visited by users will not be included in the shared data.
User interests will be stored locally on their devices, not transmitted to websites. Furthermore, Chrome will exclusively send user interests, not their complete browsing history, to Google. This meticulous approach aims to strike a balance between personalization and user privacy.
It’s worth noting that Apple’s Safari browser features a “Do Not Track” option, while Edge includes a built-in “Strict Tracking Prevention” feature, showcasing the industry’s collective efforts toward enhancing user privacy.
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