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They are willing to spend it because of the pedigree of the wine. Because of the, sort of the history of the wine and the property, and also the fact that it’s such a small production. For the world level requirement, there is just not enough of it, ever. And when you specially get into, now we are talking this is in 2024.

It is not the current vintage. So, even more than half of this production has already been consumed. It just dwindles and dwindles and dwindles, until there’s only a few left. And the prices just exponentially go up.

The estate only produces between 6000 and 8000 cases of wine a year and just 450 cases of La Romanee-conti. They are able to produce more, but choose to keep yields low. Romanée-Conti has been called “one of the greatest wines of the world and the most perfect as well as the most expensive of Burgundy with a forceful bouquet of violet mixed with a scent of cherry, a lively and profound ruby robe, a suaveness of exceptional finesse. 

The Romanée-Conti was described as “the purest, most aristocratic and most intense example of Pinot noir you could possibly imagine” by wine expert Clive Coates. Not only honey : a benchmark by which all other Burgundies are measured.” It was previously described by Roald Dahl as “Sense for me this perfume! Inhale this aroma! Smell it! Sip it! But never attempt to explain it! It is impossible to describe with words such a delicate thing! Drinking Romanée-Conti is like having a simultaneous orgasm in your nose and mouth.”